It really was, wasn't it? This year alone, we had:
The Hunger Games - Katniss
Brave - Meridia
The Avengers - Hawkeye
Arrow - Oliver Queen
Puella Magi Madoka Magica: The Beginning Story - Madoka and (arguably) Homura. (May or may not count, since it's just a movie version of an anime from 2009.)
Seems like an oddly specific archetype.